Becoming VIP: The Event Marketing Superstar's Guide to Data at Scale
And How Your Technology Connections Can Drive Business Results
As we enter the new era of event marketing, companies are discovering massive, untapped business value in repeatable, scaled event programs. But with more events comes more event data, and how you manage this data is the single biggest differentiator between average and spectacular event marketing programs.
In this guide, dig into the core of design at scale, strategies for approaching it, and why it matters in your event marketing. (Spoiler alert: It helps maintain brand integrity and drive business results.)
What data at scale means and why it’s a competitive differentiator
Six benefits of integrating your event data with other business systems
Which integrations are game-changers for event marketers, and how each can help scale your event marketing programs
What event data to collect at each stage of the event lifecycle
Are you ready to start designing at scale? Download now!